Friday Briefing
Avre Friday Briefing #49
This week: the Denim Shawl Collar Shirt, the remaining Batch #2 smocks are heading out, and a reminder to send us your unboxing pics and vids.
Avre Friday Briefing #49
This week: the Denim Shawl Collar Shirt, the remaining Batch #2 smocks are heading out, and a reminder to send us your unboxing pics and vids.
Avre Friday Briefing #48
Batch #2 production is in full swing - first few shipments going out next week. Plus we've been on location, shooting samples for upcoming releases, including a special bespoke piece...
Avre Friday Briefing #48
Batch #2 production is in full swing - first few shipments going out next week. Plus we've been on location, shooting samples for upcoming releases, including a special bespoke piece...
AVRE Friday Briefing #47
Outside his favourite pub in Wiltshire, AVRE co-founder and WW2 historian James Holland talks about the original jacket that inspired AVRE — and why taking time, doing things properly, and...
AVRE Friday Briefing #47
Outside his favourite pub in Wiltshire, AVRE co-founder and WW2 historian James Holland talks about the original jacket that inspired AVRE — and why taking time, doing things properly, and...
Avre Friday Briefing #46
This week’s Friday Briefing steps away from production updates and looks outward — toward the wider world AVRE belongs to. From We Have Ways Fest 2026 and exclusive jackets, to...
Avre Friday Briefing #46
This week’s Friday Briefing steps away from production updates and looks outward — toward the wider world AVRE belongs to. From We Have Ways Fest 2026 and exclusive jackets, to...
Avre Friday Briefing #45
Batch #2 smocks are moving through production in Greenwich. Finished garments look great. Meanwhile, we've been knee deep in development for this year's releases: toiles, trims and a day at...
Avre Friday Briefing #45
Batch #2 smocks are moving through production in Greenwich. Finished garments look great. Meanwhile, we've been knee deep in development for this year's releases: toiles, trims and a day at...
Avre Friday Briefing #44
Our first full year as a brand. Two batches delivered, a whisky launched, and three more jackets lined up for 2026.
Avre Friday Briefing #44
Our first full year as a brand. Two batches delivered, a whisky launched, and three more jackets lined up for 2026.