Friday Briefing

Avre Friday Briefing #33
This week we compare 3 details of our Batch #2 smock against the original, plus a little bit about where our buttons come from and Al and James Battle of...
Avre Friday Briefing #33
This week we compare 3 details of our Batch #2 smock against the original, plus a little bit about where our buttons come from and Al and James Battle of...

AVRE Friday Briefing #32
This week in 1940, the RAF faced critical moments as the Luftwaffe intensified its assault. We revisit these events with James Holland and Al Murray in their new Battle of...
AVRE Friday Briefing #32
This week in 1940, the RAF faced critical moments as the Luftwaffe intensified its assault. We revisit these events with James Holland and Al Murray in their new Battle of...

Avre Friday Briefing #31
We Have Ways Fest — face to face with customers Last weekend we made the trip to Blackpit Brewery for We Have Ways Fest, James and Al's festival. As a...
Avre Friday Briefing #31
We Have Ways Fest — face to face with customers Last weekend we made the trip to Blackpit Brewery for We Have Ways Fest, James and Al's festival. As a...

AVRE Friday Briefing #30
Pre-Orders Are Live This morning at 09:00, we opened pre-orders for Batch #2 - the 1941 British Denim Smock. After many months of development, sampling, photoshoots and supplier delays, we're...
AVRE Friday Briefing #30
Pre-Orders Are Live This morning at 09:00, we opened pre-orders for Batch #2 - the 1941 British Denim Smock. After many months of development, sampling, photoshoots and supplier delays, we're...

AVRE Friday Briefing #29
Pre-orders open Fri 12 Sept (£349). Try on Batch #2 at We Have Ways (Sat 13th). REORG interview lands, plus two quick videos on why the denim smock and why...
AVRE Friday Briefing #29
Pre-orders open Fri 12 Sept (£349). Try on Batch #2 at We Have Ways (Sat 13th). REORG interview lands, plus two quick videos on why the denim smock and why...

AVRE Friday Briefing #28
Cornwall shoot at first light, REORG as our Batch #2 charity, 007 Jacket comp live, and an unboxing update while US orders clear customs.
AVRE Friday Briefing #28
Cornwall shoot at first light, REORG as our Batch #2 charity, 007 Jacket comp live, and an unboxing update while US orders clear customs.