Friday Briefing

Avre Friday Briefing #39

Avre Friday Briefing #39

Batch #2 closes Monday morning at 09:00 sharp. Plus our first whisky release, livestream competition winners, and a day trip to Edinburgh to talk rugby, whisky and future collabs.

Avre Friday Briefing #39

Batch #2 closes Monday morning at 09:00 sharp. Plus our first whisky release, livestream competition winners, and a day trip to Edinburgh to talk rugby, whisky and future collabs.

Avre Wednesday Briefing (Special Edition)

Avre Wednesday Briefing (Special Edition)

Special Wednesday edition this week. London pop-up, Batch #2 drop and livestream update Friday 18:30, whisky samples approved, plus we meet our namesake.

Avre Wednesday Briefing (Special Edition)

Special Wednesday edition this week. London pop-up, Batch #2 drop and livestream update Friday 18:30, whisky samples approved, plus we meet our namesake.

AVRE Friday Briefing #38

AVRE Friday Briefing #38

This Saturday we open our first London Pop-Up Shop on Brook Street — come try on Batch #2 before next Friday's official launch. Plus a £1,000 Hawkstone giveaway and our...

AVRE Friday Briefing #38

This Saturday we open our first London Pop-Up Shop on Brook Street — come try on Batch #2 before next Friday's official launch. Plus a £1,000 Hawkstone giveaway and our...

AVRE Friday Briefing #37

AVRE Friday Briefing #37

Batch #2 launches 14 November at 18:30 GMT.The 1941 British Denim Smock — handmade in Greenwich from Lancashire-woven denim with Cotswold-made buttons. Each jacket supports Re-Org, helping veterans rebuild strength...

AVRE Friday Briefing #37

Batch #2 launches 14 November at 18:30 GMT.The 1941 British Denim Smock — handmade in Greenwich from Lancashire-woven denim with Cotswold-made buttons. Each jacket supports Re-Org, helping veterans rebuild strength...

AVRE Friday Briefing #36

AVRE Friday Briefing #36

Batch #2 was built from an artefact, not a sketch — a genuine 1941 denim smock that became the blueprint for every stitch of our newest release. In this week’s...

AVRE Friday Briefing #36

Batch #2 was built from an artefact, not a sketch — a genuine 1941 denim smock that became the blueprint for every stitch of our newest release. In this week’s...

AVRE Friday Briefing #35

AVRE Friday Briefing #35

Batch #2 lands 14 Nov — limited, first come, first serve. Built entirely in the UK, with 10% of profits to Re-Org. Join our live drop (raffle + whisky tasting),...

AVRE Friday Briefing #35

Batch #2 lands 14 Nov — limited, first come, first serve. Built entirely in the UK, with 10% of profits to Re-Org. Join our live drop (raffle + whisky tasting),...