Friday Briefing

Avre Batch #1 M1941 Arctic grid image showing the company founders wearing the jacket

Avre Friday Briefing #7

Mark your calendars! Our first batch of M1941 Arctic jackets will be available on 17th April at 16:00 BST / 11:00 ET. Strictly limited edition - once they're gone, they're...

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Avre Friday Briefing #7

Mark your calendars! Our first batch of M1941 Arctic jackets will be available on 17th April at 16:00 BST / 11:00 ET. Strictly limited edition - once they're gone, they're...

1 comment
Avre Friday briefing #6

Avre Friday briefing #6

Reading James' recent Substack, Batch #1 release update and yet more product shots of the M1941 Arctic.

Avre Friday briefing #6

Reading James' recent Substack, Batch #1 release update and yet more product shots of the M1941 Arctic.

Avre Friday briefing #5

Avre Friday briefing #5

One legendary footballer, more product images of Batch #1 and very specialist button holing machine.

Avre Friday briefing #5

One legendary footballer, more product images of Batch #1 and very specialist button holing machine.

Avre Friday briefing #4

Avre Friday briefing #4

We chat to Don Cochrane, Chairman of the VERTEX Watch Company about jackets and watches and the upcoming Avre x Vertex collaboration. We've also got competition winners and new images...

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Avre Friday briefing #4

We chat to Don Cochrane, Chairman of the VERTEX Watch Company about jackets and watches and the upcoming Avre x Vertex collaboration. We've also got competition winners and new images...

1 comment
Avre Friday briefing #3

Avre Friday briefing #3

This week we've got two new photoshoots and a recap of who we've photographed in Batch #1 so far.

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Avre Friday briefing #3

This week we've got two new photoshoots and a recap of who we've photographed in Batch #1 so far.

2 comments
Avre Friday briefing #2

Avre Friday briefing #2

This week we've been working on a special collaboration with Vertex, a watchmaker routed in history. We also had a cuppa with Mr. Jamie Oliver at his London HQ.

1 comment

Avre Friday briefing #2

This week we've been working on a special collaboration with Vertex, a watchmaker routed in history. We also had a cuppa with Mr. Jamie Oliver at his London HQ.

1 comment