Avre Friday Briefing #7

Launch Date: 17th April at 16:00 BST

Ben's excited, and so are we! You may have heard by now, but sale of our first batch, the M1941 Arctic will go live on 17th April at 16:00 BST / 11:00 Eastern. Mark your calendars, set your alarms, and maybe even tell your friends!

The Countdown Begins

We've poured everything into these jackets, to make sure every stitch, button, buckle and label is just right. Inspired by the incredible stories of those who wore them during the war, we think this jacket exudes quality, craftsmanship, and a whole lot of history, and we hope you do too!

Limited Edition

As you might know, each of our seasonal batches are only made as limited editions. After pre-orders, we've got around 450 jackets up for grabs. Once they're gone, that's it. No more. So, if you've been eyeing one, this is your chance to snag a piece of history.

Authenticity and Connection

When you wear an Avre jacket, you're not just wearing a piece of clothing; you're carrying a connection to an extraordinary moment in history. Our jackets represent the stories of the men and women who wore the original versions during the war.

Stay Tuned

We'll be sending out a reminder to our mailing list closer to the launch date, so make sure you're subscribed to stay in the loop. We can't wait to see these jackets find their new homes and become part of your own stories.

Thank you for being part of our journey. Your support means the world to us.