Avre Friday briefing #5
Jacket #002
This week were were excited to share our recent visit to the house of footballing legend, Mr. Gary Lineker where we presented him with his M1941 Arctic - #002. Gary and James had a chat about the history of the jacket and of Gary's own family's involvement in the war. For those of you wondering about sizing, Gary's 5'10" and is wearing a 4(M).
New product shots
This week we also received new images from the shoot we recently did of Batch #1 down a muddy lane in Dorset, with Hazel (the Willys Jeep).
Production
We've also spent the week planning the various phases of production. We've been sourcing material from our suppliers in Lancashire and Yorkshire, discussing pockets, labels, zips, dyes and button holes. By the time these jackets ship, we'll be intimately familiar with every single stitch!
We're also very close to becoming the proud owners of a very specialised button holing machine. This is specifically so we can create the teardrop shaped button holes as per the original 1940s Arctic. Here she is in all her retro glory - a pretty great piece of kit!
