Avre Friday Briefing #48
Batch #2 Update - First few shipments next week
It's been a busy few weeks at Avre HQ. Production of Batch #2 in full swing. The studio is a sea of green - smocks everywhere - mostly all at advanced stages of production. A portion of orders will ship from early next week, with the remaining garments ready to go w/c 23rd Feb. We've emailed everyone about which group they're in, but if you're still unsure or have any questions, please do get in touch. We've also been working through the equally as important but some would say less glamorous details, notably packaging design and fulfilment logistics - making sure the right parcels go to the right people at the right time - and that each and every unboxing works perfectly. And speaking of which...
The unboxing competition is back! - Win a future batch
The Batch #1 unboxing competition went well, so we're running it again. All you need to do is film or photograph yourself unboxing your Batch #2 smock, post it as a Story or a Reel on Instagram or Facebook and tag us @avreind. All entries will go into a draw where the winner will get an Avre jacket from a future batch released this year. We'll wait until all Batch #2 orders have been delivered before making the draw and announcing the winner, so everyone gets a fair shot. And speaking of future batches......
New Products in Development
This week we also took delivery of two new garment samples and spent a day shooting them in East London, both on location and in the studio. Seeing the garments on real models, in real life locations, and working with our talented photographers on the creative direction is one of the most rewarding aspects of working on Avre. That, and watching customer unboxing videos of course (that's another highlight)!
Invitation Only
The first of the new garments will be released in the coming days, but initially by invitation only - mainly so we can manage limited fabric availability. The lining especially is in very short supply.
This one's also a bit different as it's going to be bespoke - tailored to individual measurements. For those who purchase, we'll be inviting you in for a fitting to ensure a perfect fit. Initial invitations will be going out next week. Keep an eye on your inbox.