London Popup - This Weekend

Saturday 8th November 10-6. Come and say Hi!

This Saturday, 8th November, we open the doors to our very first Avre Pop-Up Shop.

From 10:00 to 18:00 you'll be able to see, touch and try on Batch #2 — our 1941 British Denim Smock, before it officially launches next week. You'll get to feel the fabric, try the fit and we'll be there on hand to advise on size. 

The last time we took our jackets on the road — at We Have Ways Fest, back in September — the response was amazing. Visitors loved being able to see and feel the quality of the manufacturing and valued being able to choose their right size.

Find us at 35 Brook Street, London, W1.

BATCH #2 RELEASE

FRIDAY 14TH NOVEMBER, 18:30 GMT

Next Friday is the official launch of our Batch #2 - the 1941 British Denim Smock. We've gathered some friends and are heading to a pub in Chiswick for the night and you can join us as we'll be live streaming the whole thing! We've got a couple of interviews lined up, plus we'll feed our sales ticker directly through to the livestream.

The livestream kicks off at 18:00 GMT with the release happening at 18:30, so grab a drink, and count down with us.

Once they’re gone, they’re gone — we never make the same batch twice.

WIN £1,000 OF HAWKSTONE LAGER + JACKET #001

Head to Instagram, tag and win!

To celebrate Batch #2, we're giving away £1000 worth of Hawkstone Lager and Jacket #001 from Batch #2. All you have to do to enter is as follows:

👉 Head to this Instagram post
👉 Tag @jeremyclarkson1 and @hawkstone on the post

That’s it. You’re in the running.

We'll announce the winners live during the livestream on the 14th.

Good luck — and remember, fortune favours the bold (and well-dressed).

AVRE WHISKY — VAT 001

Strictly limited to 265 bottles

For those visiting the pop-up, you’ll also be among the first to sample VAT 001, our  very special limited-edition whisky created in tribute to the 265 Commandos of Operation Chariot.

Only 265 bottles exist — each one marked and numbered — available for Christmas delivery - One of them will be opened and poured on Saturday.