AVRE Friday Briefing #34
Friday’s here again — and the hum of excitement at HQ is unmistakable. The workshop smells faintly of fresh denim samples and strong coffee, and there’s a quiet sense that something special is taking shape.
Batch #2 General Release - Save the Date
Batch 2: The 1941 Polish Denim Smock goes on general release on Friday, 14th November at 17:00.
And yes — by popular demand — we’ll once again be live-streaming from the pub, but this time, we’re inviting you to join us in person.
Free Tickets
If you'd like to join us in raising a glass to the makers, the stories, and to you our customers, you'll be able to grab your ticket soon.
🎟️ Tickets will be free and available via Eventbrite. Numbers are limited and like the jackets it will be first come, first served.
🍺 Each attendee gets a free pint or soft drink, plus automatic entry into a raffle to win a Batch 2 production sample — one lucky guest will literally walk away wearing history.
Keep your eyes peeled for the link on Instagram and in your inbox for the announcement and location. As usual we'll let our mailing list subscribers know first, so keep an eye on your inbox too!
On This Day in 1941
October 10, 1941 - The Battle of Moscow intensified as German forces met unexpectedly strong resistance along the Mozhaisk line. Further south, the RAF bombed Piraeus in an effort to disrupt German armored movements, while in London, a heavy Luftwaffe raid damaged St. Paul’s Cathedral.
It was a moment that summed up 1941 — defiance on all fronts. The world was burning, yet people held their ground.
From the Frontline
James and Al are back with a brand-new episode on WW2HQ, tackling the Battle of Britain with the blend of knowledge, wit, and detail only they can deliver. It’s history told properly — pints, passion, and all. If you haven't started yet you are in for a treat.
Part 7 out now
And watch it this weekend, Part 8 out Sunday.
Workshop Notes
Back at HQ, preparations for Batch 2 are in full swing. We don’t start cutting or sewing until after the drop — every jacket is made to order, the way it should be — but the groundwork is already taking shape.
The original Yorkshire mill is spinning and dyeing the denim to our exact 1941 spec, while our artisan button maker in the Cotswolds is moulding the buttons by hand using the same heritage process that gave Batch #1 its character. Each piece of the puzzle is being crafted with care long before a single smock is stitched.
It’s slow, deliberate work — but that’s the point. Nothing wasted, nothing rushed, and nothing done halfway.
Until Next Time
We’re inching closer to the next chapter — Batch #2, the pub, and another chance to toast the spirit that inspired AVRE from day one.
Here’s to craftsmanship, community, and a shared love of the stories our clothes carry.
Have a cracking weekend — we’ll see some of you, pint in hand, very soon.