Avre Friday briefing #3

New Product Images

This week we’ve found ourselves both in front of and behind the camera. Our first photoshoot was done with the very sample first M1941 we produced, and we were delighted with the results, however, we always knew we needed to do more. So in the spirit of continuous improvement, this week we did two photoshoots, one down a muddy lane in Dorset with a Willys Jeep and James’ dog Betsie, and the other in a lovely studio in Whitechapel in East London with the dashing Mr Ben Willbond. We’re currently choosing our favourites of the many hundred of images that were taken which you’ll see appearing on our website and socials very soon. Here’s a taster from the studio session.

Story so far

This also got us thinking. Who has looked sharp in Avre so far? We’ve been lucky enough to meet some famous faces over the last few months as you can see below! We’ve also had some great feedback on size and fit and other practicalities, which we’re planning to bake into our production run.

From top left:

Mr. Gary Lineker
Mr. James Holland
Mr. Jamie Oliver
Mr. Al Murray
Mr. Ben Willbond
Mr. Dean Stott
Mr. Pete Reading
Mr. James Edmondson
Mr. Sam Pelly