Avre x Vertex Collaboration

We've recently been working on a very exciting collaboration with Vertex Watches, a brand with a rich and storied history dating back to 1912. Originally founded by Claude Lyons, Vertex became renowned for producing exceptional timepieces for the British military during both World Wars. 

Vertex today under Don Cochrane continues to produce high quality watches that blend historical significance with amazing craftsmanship which is why we’re excited to be collaborating with them.

Here’s a preview of James and Don - the great-grandson of the company’s founder, Claude Lyons talking all thing Avre x Vertex.

Delivering Batch #1, Jacket #001 to Jamie Oliver

You might have seen on our socials recently that we got to meet Jamie Oliver at his London HQ where we were able to deliver Batch #1, Jacket #001. Jamie and his team made us feel very welcome and spent time with us discussing fashion, food, history and everything in between.

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What we're listening to

This week we’ve been listening to the lovely banter of James and Al on the We Have Ways podcast. Avre gets get a special mention at the beginning of the episode on Churchill’s secret weapon. The current series is great (this is Jim E writing, not James or Al!). We Have Ways is available here, or wherever you get your podcasts.